01 / 04
Build demand before they search.
Facebook and Instagram put your business in front of the right people earlier, creating awareness and interest before a prospect is actively comparing providers.
Build attention, trust, and demand with a consistent social presence.
WHY SOCIAL MEDIA WORKS
Build demand before they search.
02 / 04
Stay visible with retargeting.
Reconnect with website visitors, video viewers, and engaged audiences through sequenced ads that keep your offer familiar while they decide.
03 / 04
Generate leads inside the feed.
Use conversion campaigns, instant forms, and focused landing pages to turn attention into qualified enquiries across Facebook and Instagram.
04 / 04
Connect every lead to your CRM.
Send new enquiries into your CRM, trigger automated follow-up, and give your team a clear path from first click to booked conversation.
Marketing Strategy
Clear direction for sustainable growth
Google Ads
High-intent campaigns built to convert
Meta Ads
Creative campaigns that reach the right audience
SEO
Long-term visibility where customers search
Websites
Fast, focused websites built to perform
Lead Generation
Practical systems that create more enquiries
Automation
Smarter workflows with less manual admin
Social Media
Consistent content that builds trust
Marketing Strategy
Clear direction for sustainable growth
Google Ads
High-intent campaigns built to convert
Meta Ads
Creative campaigns that reach the right audience
SEO
Long-term visibility where customers search
Websites
Fast, focused websites built to perform
Lead Generation
Practical systems that create more enquiries
Automation
Smarter workflows with less manual admin
Social Media
Consistent content that builds trust
Marketing Strategy
Clear direction for sustainable growth
Google Ads
High-intent campaigns built to convert
Meta Ads
Creative campaigns that reach the right audience
SEO
Long-term visibility where customers search
Websites
Fast, focused websites built to perform
Lead Generation
Practical systems that create more enquiries
Automation
Smarter workflows with less manual admin
Social Media
Consistent content that builds trust
{
Connected Growth Services
}
SOCIAL MEDIA WORKS BEST WITH THE RIGHT SYSTEM AROUND IT
01
Social Media
Content
02
Web Design
Coding
03
Marketing
Lead Gen
04
Automation
GHL
{
Why Sun State Digital
}
CONTENT, COMMUNITY, AND CAMPAIGNS WORKING AS ONE
More than social ads
We connect Facebook and Instagram campaigns with landing pages, lead forms, retargeting audiences, CRM pipelines, and automated follow-up. Every campaign has a clear role from first impression to booked conversation.
0
0
Years Experience
0
0
Campaigns Managed
0
0
Happy Clients
0
0
Funnel Stages
Platforms and connected tech
{
Our Approach
}
How We Build Your Social Presence
1
Audience Research & Mapping
We research your ideal customer using first-party data, interest targeting, and lookalike audiences to find your best prospects.
2
Creative Strategy & Testing
We develop scroll-stopping ad creative — images, video, and copy — and run structured A/B tests to find what converts.
3
Funnel Build & Campaign Setup
We build full-funnel campaigns — awareness, retargeting, and conversion — to guide prospects to purchase at every stage.
4
Optimise & Scale
We monitor performance daily, cut losers fast, and scale what works — delivering more conversions for less spend over time.
{
What Our Clients Are Saying
}
SOCIAL MEDIA MANAGEMENT BUILT FOR CONSISTENT GROWTH
Dave Henshaw
Henshaw Electrical, Brisbane
We went from the phone barely ringing to being booked out two weeks in advance. Josh and the team actually got us showing up for the searches that matter, not just traffic that goes nowhere.
Priya Nair
Coastal Smiles Dental, Sydney
Our Google Ads were burning money before Sun State Digital took over. Within the first month they’d cut our cost per lead almost in half and the leads were actually booking appointments.
Matt Sorensen
Sorensen Landscapes, Gold Coast
The new website finally looks like the quality of work we actually do. Josh sat with us for a couple of hours just understanding how we get jobs before he touched a single page. That’s why it actually converts.
Renee Cabot
FlowFix Plumbing, Sunshine Coast
The missed call text-back alone paid for itself in the first fortnight. We were losing after-hours jobs to competitors just because nobody was picking up the phone.
Josh Tran
Align Physio, Brisbane
Our socials used to be an afterthought. Now people mention seeing us online before they even walk in the door, which never used to happen.
Karen Bligh
Bligh Roofing, Melbourne
Josh was upfront that SEO takes time and didn’t promise page one overnight, which honestly made us trust him more. Six months in and we’re getting consistent enquiries from search.
Amanda Petrov
Glow Beauty Bar, Brisbane
Our Google Ads used to attract the wrong crowd, mostly people chasing discounts. Now we’re getting genuine bookings from people who actually want our services.
Liam Ferris
Ferris & Co Real Estate, Gold Coast
The new site does what our old one never could, it actually converts. Vendor enquiries have picked up noticeably since the relaunch.
Steph Okafor
The Local Bean, Sunshine Coast
They helped us build an actual content plan instead of us posting whenever we remembered. Foot traffic from social has been steady ever since.
Grant Whitfield
Whitfield Automotive, Brisbane
The CRM setup means no booking falls through the cracks anymore. We used to lose track of who we’d called back and who we hadn’t.
Nicole Bassett
Bassett Pest Control, Adelaide
Straight talkers, which is rare in this industry. Josh told us what wouldn’t work before we spent money on it, not after.
Craig Dellamore
Dellamore Constructions, Brisbane
We didn’t need another agency pitching us services. We needed someone to help us make sense of what we already had. Josh sat down with us, asked better questions than our last three agencies combined, and that’s exactly what the consulting sessions gave us.
Bec Halloran
Ignite Fitness Studio, Sydney
Membership enquiries from Google Ads have basically doubled since the campaign was rebuilt. The landing page changes made a bigger difference than I expected.
Tony Marchetti
CoolAir Solutions, Gold Coast
Summer used to mean chaos trying to keep track of every callout request. The automated follow-up system fixed that almost overnight.
Julia Fenn
Fenn Accounting, Sunshine Coast
Our old website hadn’t been touched since 2016. The new one actually reflects the business we are now, and clients have commented on it unprompted.
Harrison Doyle
Bayside Vet Clinic, Brisbane
We’re a small clinic and didn’t think social media marketing was worth the spend. Turned out it was one of the better decisions we’ve made, new client enquiries have noticeably increased.
Michelle Osei
SparkleClean Commercial, Perth
The SEO strategy actually addressed our biggest issue, we were invisible outside our suburb. Now we’re picking up enquiries from areas we never used to reach.
Andrew Voss
Voss Legal, Brisbane
We needed clarity more than another agency relationship. Josh gave us an actual roadmap instead of a pile of jargon, and he was the one on the calls, not a junior account manager we’d never spoken to before.
Tayla Reeve
The Style Room, Gold Coast
Bookings through Instagram have become one of our biggest sources of new clients. The content strategy made it consistent instead of random.
Sam Culligan
Culligan Solar, Sunshine Coast
Lead quality was our biggest issue before Josh took over our Google Ads. We’re spending roughly the same but getting far fewer time-wasters, and he still checks in personally, which you don’t get from the bigger agencies.
Wade Pilkington
Pilkington Concreting, Brisbane
We used to rank nowhere for anything useful. Six months of SEO later and we’re getting found for jobs across suburbs we never used to touch.
Rachel Simms
ClearView Optical, Sydney
Google Ads used to feel like throwing money at nothing. Now we can actually see which campaigns bring in bookings versus which ones just get clicks.
Dean Fowler
AquaLux Pools, Gold Coast
The website used to be the reason people didn’t trust us with a big spend job. Now it’s the reason they do. Enquiries have gone up and so has the average job size.
Olivia Marsh
Marsh Chiropractic, Sunshine Coast
New patient bookings used to rely entirely on referrals. The automated follow-up system means enquiries actually turn into appointments instead of going cold.
Ben Castellano
Rapid Lock & Key, Brisbane
Josh set expectations properly from day one, told us exactly what results would look like in month one versus month three. That honesty is why we stuck around.
Georgia Wren
Wren Interiors, Melbourne
Our socials went from an inconsistent mess to an actual pipeline of enquiries. Clients now come in already knowing our style, which makes the whole process smoother.
Callum Ashby
Ashby Removals, Perth
We were relying entirely on a directory listing that barely worked. The SEO rebuild changed that completely, we’re now getting direct enquiries through our own site.
Ruby Chan
Brisbane Blooms, Brisbane
Social media used to feel like a chore we never had time for. Now it runs itself and actually brings in wedding and event enquiries.
Nathan Pryor
Pryor Tiling, Gold Coast
The old site didn’t even show our work properly. The new one actually does our tiling justice, and quote requests have picked up noticeably.
Isabelle Vance
Sunshine Coast Sourdough, Sunshine Coast
Josh helped us figure out what to actually post instead of guessing. Weekend trade has visibly picked up since we got consistent on social.
Trent Aldous
Aldous Smash Repairs, Brisbane
Google Ads used to bring in a lot of tyre kickers. The campaign rebuild fixed that, we’re now getting genuine job enquiries instead of price shoppers.
Fiona Whately
SecureGuard Solutions, Adelaide
We were invisible in local search despite doing solid work for over a decade. The SEO work finally caught us up to where our reputation already was.
Priya Deshpande
Flow Yoga Studio, Sydney
The CRM system means nobody who trials a class falls through the cracks anymore. Membership conversions have improved noticeably since it went in.
Connor Blake
Willow Creek Estate, Gold Coast
Josh understood straight away that a wedding venue website needs to sell a feeling, not just list a floor plan. Enquiries have been steady ever since launch.
Sienna Rourke
Brisbane Tree Care, Brisbane
Storm season used to mean chaos trying to manage callouts. Now Google Ads brings in consistent work and we’re not scrambling every time the weather turns.
Marcus Odell
Coastal Driving School, Sunshine Coast
We were relying entirely on word of mouth from parents. The SEO work means we now show up when people are actually searching for lessons.
Dr. Anika Sharma
Sharma & Associates Architecture, Canberra
We didn’t want another marketing pitch, we wanted someone to make sense of our positioning. Josh’s consulting sessions gave us a clear plan instead of a stack of jargon.
Liam OConnell
Modern Kitchen Co, Brisbane
The new site handles the heavy job of showing our work properly. Enquiry quality has improved a lot since people can actually see what we do before they contact us.
Chloe Bertrand
Serenity Day Spa, Gold Coast
Our Instagram used to be inconsistent and honestly a bit boring. The content strategy fixed that and booking enquiries through social have grown steadily.
Ryan Costello
Costello Fencing, Sunshine Coast
Josh set up the follow-up automation and it’s honestly the simplest fix that’s made the biggest difference. We stopped losing quote requests to slow response times.
Ava Nishi
First-Time Entrepreneur
BrightEdge helped us go from zero to launch with confidence. Their templates saved us weeks of work.
Martin Gomez
Brand Consultant
It’s rare to find a design partner who’s both strategic and insanely creative. These guys get both.
Rachel Foster
Operations Lead, Wellness Brand
Every step was thoughtful and intentional. They asked the right questions and delivered beyond expectations.
Kim Wu
Freelance Designer
We used their Framer template and booked two clients within the first week. Easy to use and beautifully structured.
Evan Dorsey
Tech Startup Co-Founder
Our rebranding project had a tight timeline, but they delivered without compromising on quality. We were blown away.
Tasha Young
Boutique Owner
This wasn’t just a design upgrade—it was a mindset shift. We now feel proud to share our website.
Emma Johnson
Service Business Owner
The campaign gave us a much clearer path from social engagement to genuine enquiries. Retargeting and follow-up now work together instead of operating in isolation.
Jason Turner
Startup Founder
The creative testing process helped us understand which messages actually resonated. We now have a repeatable way to build awareness and generate qualified leads.
Mia Reynolds
Marketing Director
Our Facebook and Instagram activity is finally connected to the CRM. Leads move into follow-up automatically, and the team has much better visibility.
Daniel Cho
Operations Director
The full-funnel structure made the difference. Prospecting creates demand, retargeting keeps us visible, and conversion campaigns capture the enquiry.
{
Frequently Asked Questions
}
Clear Solutions to Social Media Questions
How are Meta Ads different from boosting a post?
Can you target the right people on Facebook and Instagram?
What is retargeting and why does it matter?
Do you create the images, videos, and ad copy?
Should we use instant forms or a landing page?
Can Meta leads go directly into our CRM?
Can follow-up be automated after someone enquires?
How much should I spend on Facebook and Instagram Ads?
How long does it take to see Meta Ads results?
Do you set up the Meta Pixel and Conversions API?
Will the campaign run on both Facebook and Instagram?
Do I need a long-term Meta Ads contract?
{
Get in touch
}
Let’s Start Your Project Today
Joshua Reti
Founder, Sun State Digital
At Sun State Digital, we’re here to help businesses get found, generate more leads and build better systems to grow.
Got a question? Need some direction? Just reach out.
Your growth is the goal. Let’s build something that works.
Build attention, trust, and demand with a consistent social presence.
WHY SOCIAL MEDIA WORKS
Build demand before they search.
01 / 04
Build demand before they search.
Facebook and Instagram put your business in front of the right people earlier, creating awareness and interest before a prospect is actively comparing providers.
02 / 04
Stay visible with retargeting.
Reconnect with website visitors, video viewers, and engaged audiences through sequenced ads that keep your offer familiar while they decide.
03 / 04
Generate leads inside the feed.
Use conversion campaigns, instant forms, and focused landing pages to turn attention into qualified enquiries across Facebook and Instagram.
04 / 04
Connect every lead to your CRM.
Send new enquiries into your CRM, trigger automated follow-up, and give your team a clear path from first click to booked conversation.
Marketing Strategy
Clear direction for sustainable growth
Google Ads
High-intent campaigns built to convert
Meta Ads
Creative campaigns that reach the right audience
SEO
Long-term visibility where customers search
Websites
Fast, focused websites built to perform
Lead Generation
Practical systems that create more enquiries
Automation
Smarter workflows with less manual admin
Social Media
Consistent content that builds trust
Marketing Strategy
Clear direction for sustainable growth
Google Ads
High-intent campaigns built to convert
Meta Ads
Creative campaigns that reach the right audience
SEO
Long-term visibility where customers search
Websites
Fast, focused websites built to perform
Lead Generation
Practical systems that create more enquiries
Automation
Smarter workflows with less manual admin
Social Media
Consistent content that builds trust
Marketing Strategy
Clear direction for sustainable growth
Google Ads
High-intent campaigns built to convert
Meta Ads
Creative campaigns that reach the right audience
SEO
Long-term visibility where customers search
Websites
Fast, focused websites built to perform
Lead Generation
Practical systems that create more enquiries
Automation
Smarter workflows with less manual admin
Social Media
Consistent content that builds trust
{
Connected Growth Services
}
SOCIAL MEDIA WORKS BEST WITH THE RIGHT SYSTEM AROUND IT
01
Social Media
Content
02
Web Design
Coding
03
Marketing
Lead Gen
04
Automation
GHL
{
Why Sun State Digital
}
CONTENT, COMMUNITY, AND CAMPAIGNS WORKING AS ONE
More than social ads
We connect Facebook and Instagram campaigns with landing pages, lead forms, retargeting audiences, CRM pipelines, and automated follow-up. Every campaign has a clear role from first impression to booked conversation.
0
0
Years Experience
0
0
Campaigns Managed
0
0
Happy Clients
0
0
Funnel Stages
Platforms and connected tech
{
Our Approach
}
How We Build Your Social Presence
1
Audience Research & Mapping
We research your ideal customer using first-party data, interest targeting, and lookalike audiences to find your best prospects.
2
Creative Strategy & Testing
We develop scroll-stopping ad creative — images, video, and copy — and run structured A/B tests to find what converts.
3
Funnel Build & Campaign Setup
We build full-funnel campaigns — awareness, retargeting, and conversion — to guide prospects to purchase at every stage.
4
Optimise & Scale
We monitor performance daily, cut losers fast, and scale what works — delivering more conversions for less spend over time.
{
What Our Clients Are Saying
}
SOCIAL MEDIA MANAGEMENT BUILT FOR CONSISTENT GROWTH
Dave Henshaw
Henshaw Electrical, Brisbane
We went from the phone barely ringing to being booked out two weeks in advance. Josh and the team actually got us showing up for the searches that matter, not just traffic that goes nowhere.
Priya Nair
Coastal Smiles Dental, Sydney
Our Google Ads were burning money before Sun State Digital took over. Within the first month they’d cut our cost per lead almost in half and the leads were actually booking appointments.
Matt Sorensen
Sorensen Landscapes, Gold Coast
The new website finally looks like the quality of work we actually do. Josh sat with us for a couple of hours just understanding how we get jobs before he touched a single page. That’s why it actually converts.
Renee Cabot
FlowFix Plumbing, Sunshine Coast
The missed call text-back alone paid for itself in the first fortnight. We were losing after-hours jobs to competitors just because nobody was picking up the phone.
Josh Tran
Align Physio, Brisbane
Our socials used to be an afterthought. Now people mention seeing us online before they even walk in the door, which never used to happen.
Karen Bligh
Bligh Roofing, Melbourne
Josh was upfront that SEO takes time and didn’t promise page one overnight, which honestly made us trust him more. Six months in and we’re getting consistent enquiries from search.
Amanda Petrov
Glow Beauty Bar, Brisbane
Our Google Ads used to attract the wrong crowd, mostly people chasing discounts. Now we’re getting genuine bookings from people who actually want our services.
Liam Ferris
Ferris & Co Real Estate, Gold Coast
The new site does what our old one never could, it actually converts. Vendor enquiries have picked up noticeably since the relaunch.
Steph Okafor
The Local Bean, Sunshine Coast
They helped us build an actual content plan instead of us posting whenever we remembered. Foot traffic from social has been steady ever since.
Grant Whitfield
Whitfield Automotive, Brisbane
The CRM setup means no booking falls through the cracks anymore. We used to lose track of who we’d called back and who we hadn’t.
Nicole Bassett
Bassett Pest Control, Adelaide
Straight talkers, which is rare in this industry. Josh told us what wouldn’t work before we spent money on it, not after.
Craig Dellamore
Dellamore Constructions, Brisbane
We didn’t need another agency pitching us services. We needed someone to help us make sense of what we already had. Josh sat down with us, asked better questions than our last three agencies combined, and that’s exactly what the consulting sessions gave us.
Bec Halloran
Ignite Fitness Studio, Sydney
Membership enquiries from Google Ads have basically doubled since the campaign was rebuilt. The landing page changes made a bigger difference than I expected.
Tony Marchetti
CoolAir Solutions, Gold Coast
Summer used to mean chaos trying to keep track of every callout request. The automated follow-up system fixed that almost overnight.
Julia Fenn
Fenn Accounting, Sunshine Coast
Our old website hadn’t been touched since 2016. The new one actually reflects the business we are now, and clients have commented on it unprompted.
Harrison Doyle
Bayside Vet Clinic, Brisbane
We’re a small clinic and didn’t think social media marketing was worth the spend. Turned out it was one of the better decisions we’ve made, new client enquiries have noticeably increased.
Michelle Osei
SparkleClean Commercial, Perth
The SEO strategy actually addressed our biggest issue, we were invisible outside our suburb. Now we’re picking up enquiries from areas we never used to reach.
Andrew Voss
Voss Legal, Brisbane
We needed clarity more than another agency relationship. Josh gave us an actual roadmap instead of a pile of jargon, and he was the one on the calls, not a junior account manager we’d never spoken to before.
Tayla Reeve
The Style Room, Gold Coast
Bookings through Instagram have become one of our biggest sources of new clients. The content strategy made it consistent instead of random.
Sam Culligan
Culligan Solar, Sunshine Coast
Lead quality was our biggest issue before Josh took over our Google Ads. We’re spending roughly the same but getting far fewer time-wasters, and he still checks in personally, which you don’t get from the bigger agencies.
Wade Pilkington
Pilkington Concreting, Brisbane
We used to rank nowhere for anything useful. Six months of SEO later and we’re getting found for jobs across suburbs we never used to touch.
Rachel Simms
ClearView Optical, Sydney
Google Ads used to feel like throwing money at nothing. Now we can actually see which campaigns bring in bookings versus which ones just get clicks.
Dean Fowler
AquaLux Pools, Gold Coast
The website used to be the reason people didn’t trust us with a big spend job. Now it’s the reason they do. Enquiries have gone up and so has the average job size.
Olivia Marsh
Marsh Chiropractic, Sunshine Coast
New patient bookings used to rely entirely on referrals. The automated follow-up system means enquiries actually turn into appointments instead of going cold.
Ben Castellano
Rapid Lock & Key, Brisbane
Josh set expectations properly from day one, told us exactly what results would look like in month one versus month three. That honesty is why we stuck around.
Georgia Wren
Wren Interiors, Melbourne
Our socials went from an inconsistent mess to an actual pipeline of enquiries. Clients now come in already knowing our style, which makes the whole process smoother.
Callum Ashby
Ashby Removals, Perth
We were relying entirely on a directory listing that barely worked. The SEO rebuild changed that completely, we’re now getting direct enquiries through our own site.
Ruby Chan
Brisbane Blooms, Brisbane
Social media used to feel like a chore we never had time for. Now it runs itself and actually brings in wedding and event enquiries.
Nathan Pryor
Pryor Tiling, Gold Coast
The old site didn’t even show our work properly. The new one actually does our tiling justice, and quote requests have picked up noticeably.
Isabelle Vance
Sunshine Coast Sourdough, Sunshine Coast
Josh helped us figure out what to actually post instead of guessing. Weekend trade has visibly picked up since we got consistent on social.
Trent Aldous
Aldous Smash Repairs, Brisbane
Google Ads used to bring in a lot of tyre kickers. The campaign rebuild fixed that, we’re now getting genuine job enquiries instead of price shoppers.
Fiona Whately
SecureGuard Solutions, Adelaide
We were invisible in local search despite doing solid work for over a decade. The SEO work finally caught us up to where our reputation already was.
Priya Deshpande
Flow Yoga Studio, Sydney
The CRM system means nobody who trials a class falls through the cracks anymore. Membership conversions have improved noticeably since it went in.
Connor Blake
Willow Creek Estate, Gold Coast
Josh understood straight away that a wedding venue website needs to sell a feeling, not just list a floor plan. Enquiries have been steady ever since launch.
Sienna Rourke
Brisbane Tree Care, Brisbane
Storm season used to mean chaos trying to manage callouts. Now Google Ads brings in consistent work and we’re not scrambling every time the weather turns.
Marcus Odell
Coastal Driving School, Sunshine Coast
We were relying entirely on word of mouth from parents. The SEO work means we now show up when people are actually searching for lessons.
Dr. Anika Sharma
Sharma & Associates Architecture, Canberra
We didn’t want another marketing pitch, we wanted someone to make sense of our positioning. Josh’s consulting sessions gave us a clear plan instead of a stack of jargon.
Liam OConnell
Modern Kitchen Co, Brisbane
The new site handles the heavy job of showing our work properly. Enquiry quality has improved a lot since people can actually see what we do before they contact us.
Chloe Bertrand
Serenity Day Spa, Gold Coast
Our Instagram used to be inconsistent and honestly a bit boring. The content strategy fixed that and booking enquiries through social have grown steadily.
Ryan Costello
Costello Fencing, Sunshine Coast
Josh set up the follow-up automation and it’s honestly the simplest fix that’s made the biggest difference. We stopped losing quote requests to slow response times.
Ava Nishi
First-Time Entrepreneur
BrightEdge helped us go from zero to launch with confidence. Their templates saved us weeks of work.
Martin Gomez
Brand Consultant
It’s rare to find a design partner who’s both strategic and insanely creative. These guys get both.
Rachel Foster
Operations Lead, Wellness Brand
Every step was thoughtful and intentional. They asked the right questions and delivered beyond expectations.
Kim Wu
Freelance Designer
We used their Framer template and booked two clients within the first week. Easy to use and beautifully structured.
Evan Dorsey
Tech Startup Co-Founder
Our rebranding project had a tight timeline, but they delivered without compromising on quality. We were blown away.
Tasha Young
Boutique Owner
This wasn’t just a design upgrade—it was a mindset shift. We now feel proud to share our website.
Emma Johnson
Service Business Owner
The campaign gave us a much clearer path from social engagement to genuine enquiries. Retargeting and follow-up now work together instead of operating in isolation.
Jason Turner
Startup Founder
The creative testing process helped us understand which messages actually resonated. We now have a repeatable way to build awareness and generate qualified leads.
Mia Reynolds
Marketing Director
Our Facebook and Instagram activity is finally connected to the CRM. Leads move into follow-up automatically, and the team has much better visibility.
Daniel Cho
Operations Director
The full-funnel structure made the difference. Prospecting creates demand, retargeting keeps us visible, and conversion campaigns capture the enquiry.
{
Frequently Asked Questions
}
Clear Solutions to Social Media Questions
How are Meta Ads different from boosting a post?
Can you target the right people on Facebook and Instagram?
What is retargeting and why does it matter?
Do you create the images, videos, and ad copy?
Should we use instant forms or a landing page?
Can Meta leads go directly into our CRM?
Can follow-up be automated after someone enquires?
How much should I spend on Facebook and Instagram Ads?
How long does it take to see Meta Ads results?
Do you set up the Meta Pixel and Conversions API?
Will the campaign run on both Facebook and Instagram?
Do I need a long-term Meta Ads contract?
{
Get in touch
}
Let’s Start Your Project Today
Joshua Reti
Founder, Sun State Digital
At Sun State Digital, we’re here to help businesses get found, generate more leads and build better systems to grow.
Got a question? Need some direction? Just reach out.
Your growth is the goal. Let’s build something that works.
Build attention, trust, and demand with a consistent social presence.
WHY SOCIAL MEDIA WORKS
Build demand before they search.
01 / 04
Build demand before they search.
Facebook and Instagram put your business in front of the right people earlier, creating awareness and interest before a prospect is actively comparing providers.
02 / 04
Stay visible with retargeting.
Reconnect with website visitors, video viewers, and engaged audiences through sequenced ads that keep your offer familiar while they decide.
03 / 04
Generate leads inside the feed.
Use conversion campaigns, instant forms, and focused landing pages to turn attention into qualified enquiries across Facebook and Instagram.
04 / 04
Connect every lead to your CRM.
Send new enquiries into your CRM, trigger automated follow-up, and give your team a clear path from first click to booked conversation.
Marketing Strategy
Clear direction for sustainable growth
Google Ads
High-intent campaigns built to convert
Meta Ads
Creative campaigns that reach the right audience
SEO
Long-term visibility where customers search
Websites
Fast, focused websites built to perform
Lead Generation
Practical systems that create more enquiries
Automation
Smarter workflows with less manual admin
Social Media
Consistent content that builds trust
Marketing Strategy
Clear direction for sustainable growth
Google Ads
High-intent campaigns built to convert
Meta Ads
Creative campaigns that reach the right audience
SEO
Long-term visibility where customers search
Websites
Fast, focused websites built to perform
Lead Generation
Practical systems that create more enquiries
Automation
Smarter workflows with less manual admin
Social Media
Consistent content that builds trust
Marketing Strategy
Clear direction for sustainable growth
Google Ads
High-intent campaigns built to convert
Meta Ads
Creative campaigns that reach the right audience
SEO
Long-term visibility where customers search
Websites
Fast, focused websites built to perform
Lead Generation
Practical systems that create more enquiries
Automation
Smarter workflows with less manual admin
Social Media
Consistent content that builds trust
{
Connected Growth Services
}
SOCIAL MEDIA WORKS BEST WITH THE RIGHT SYSTEM AROUND IT
01
Social Media
Content
02
Web Design
Coding
03
Marketing
Lead Gen
04
Automation
GHL
{
Why Sun State Digital
}
CONTENT, COMMUNITY, AND CAMPAIGNS WORKING AS ONE
More than social ads
We connect Facebook and Instagram campaigns with landing pages, lead forms, retargeting audiences, CRM pipelines, and automated follow-up. Every campaign has a clear role from first impression to booked conversation.
0
0
Years Experience
0
0
Campaigns Managed
0
0
Happy Clients
0
0
Funnel Stages
Platforms and connected tech
{
Our Approach
}
How We Build Your Social Presence
1
Audience Research & Mapping
We research your ideal customer using first-party data, interest targeting, and lookalike audiences to find your best prospects.
2
Creative Strategy & Testing
We develop scroll-stopping ad creative — images, video, and copy — and run structured A/B tests to find what converts.
3
Funnel Build & Campaign Setup
We build full-funnel campaigns — awareness, retargeting, and conversion — to guide prospects to purchase at every stage.
4
Optimise & Scale
We monitor performance daily, cut losers fast, and scale what works — delivering more conversions for less spend over time.
{
What Our Clients Are Saying
}
SOCIAL MEDIA MANAGEMENT BUILT FOR CONSISTENT GROWTH
Dave Henshaw
Henshaw Electrical, Brisbane
We went from the phone barely ringing to being booked out two weeks in advance. Josh and the team actually got us showing up for the searches that matter, not just traffic that goes nowhere.
Priya Nair
Coastal Smiles Dental, Sydney
Our Google Ads were burning money before Sun State Digital took over. Within the first month they’d cut our cost per lead almost in half and the leads were actually booking appointments.
Matt Sorensen
Sorensen Landscapes, Gold Coast
The new website finally looks like the quality of work we actually do. Josh sat with us for a couple of hours just understanding how we get jobs before he touched a single page. That’s why it actually converts.
Renee Cabot
FlowFix Plumbing, Sunshine Coast
The missed call text-back alone paid for itself in the first fortnight. We were losing after-hours jobs to competitors just because nobody was picking up the phone.
Josh Tran
Align Physio, Brisbane
Our socials used to be an afterthought. Now people mention seeing us online before they even walk in the door, which never used to happen.
Karen Bligh
Bligh Roofing, Melbourne
Josh was upfront that SEO takes time and didn’t promise page one overnight, which honestly made us trust him more. Six months in and we’re getting consistent enquiries from search.
Amanda Petrov
Glow Beauty Bar, Brisbane
Our Google Ads used to attract the wrong crowd, mostly people chasing discounts. Now we’re getting genuine bookings from people who actually want our services.
Liam Ferris
Ferris & Co Real Estate, Gold Coast
The new site does what our old one never could, it actually converts. Vendor enquiries have picked up noticeably since the relaunch.
Steph Okafor
The Local Bean, Sunshine Coast
They helped us build an actual content plan instead of us posting whenever we remembered. Foot traffic from social has been steady ever since.
Grant Whitfield
Whitfield Automotive, Brisbane
The CRM setup means no booking falls through the cracks anymore. We used to lose track of who we’d called back and who we hadn’t.
Nicole Bassett
Bassett Pest Control, Adelaide
Straight talkers, which is rare in this industry. Josh told us what wouldn’t work before we spent money on it, not after.
Craig Dellamore
Dellamore Constructions, Brisbane
We didn’t need another agency pitching us services. We needed someone to help us make sense of what we already had. Josh sat down with us, asked better questions than our last three agencies combined, and that’s exactly what the consulting sessions gave us.
Bec Halloran
Ignite Fitness Studio, Sydney
Membership enquiries from Google Ads have basically doubled since the campaign was rebuilt. The landing page changes made a bigger difference than I expected.
Tony Marchetti
CoolAir Solutions, Gold Coast
Summer used to mean chaos trying to keep track of every callout request. The automated follow-up system fixed that almost overnight.
Julia Fenn
Fenn Accounting, Sunshine Coast
Our old website hadn’t been touched since 2016. The new one actually reflects the business we are now, and clients have commented on it unprompted.
Harrison Doyle
Bayside Vet Clinic, Brisbane
We’re a small clinic and didn’t think social media marketing was worth the spend. Turned out it was one of the better decisions we’ve made, new client enquiries have noticeably increased.
Michelle Osei
SparkleClean Commercial, Perth
The SEO strategy actually addressed our biggest issue, we were invisible outside our suburb. Now we’re picking up enquiries from areas we never used to reach.
Andrew Voss
Voss Legal, Brisbane
We needed clarity more than another agency relationship. Josh gave us an actual roadmap instead of a pile of jargon, and he was the one on the calls, not a junior account manager we’d never spoken to before.
Tayla Reeve
The Style Room, Gold Coast
Bookings through Instagram have become one of our biggest sources of new clients. The content strategy made it consistent instead of random.
Sam Culligan
Culligan Solar, Sunshine Coast
Lead quality was our biggest issue before Josh took over our Google Ads. We’re spending roughly the same but getting far fewer time-wasters, and he still checks in personally, which you don’t get from the bigger agencies.
Wade Pilkington
Pilkington Concreting, Brisbane
We used to rank nowhere for anything useful. Six months of SEO later and we’re getting found for jobs across suburbs we never used to touch.
Rachel Simms
ClearView Optical, Sydney
Google Ads used to feel like throwing money at nothing. Now we can actually see which campaigns bring in bookings versus which ones just get clicks.
Dean Fowler
AquaLux Pools, Gold Coast
The website used to be the reason people didn’t trust us with a big spend job. Now it’s the reason they do. Enquiries have gone up and so has the average job size.
Olivia Marsh
Marsh Chiropractic, Sunshine Coast
New patient bookings used to rely entirely on referrals. The automated follow-up system means enquiries actually turn into appointments instead of going cold.
Ben Castellano
Rapid Lock & Key, Brisbane
Josh set expectations properly from day one, told us exactly what results would look like in month one versus month three. That honesty is why we stuck around.
Georgia Wren
Wren Interiors, Melbourne
Our socials went from an inconsistent mess to an actual pipeline of enquiries. Clients now come in already knowing our style, which makes the whole process smoother.
Callum Ashby
Ashby Removals, Perth
We were relying entirely on a directory listing that barely worked. The SEO rebuild changed that completely, we’re now getting direct enquiries through our own site.
Ruby Chan
Brisbane Blooms, Brisbane
Social media used to feel like a chore we never had time for. Now it runs itself and actually brings in wedding and event enquiries.
Nathan Pryor
Pryor Tiling, Gold Coast
The old site didn’t even show our work properly. The new one actually does our tiling justice, and quote requests have picked up noticeably.
Isabelle Vance
Sunshine Coast Sourdough, Sunshine Coast
Josh helped us figure out what to actually post instead of guessing. Weekend trade has visibly picked up since we got consistent on social.
Trent Aldous
Aldous Smash Repairs, Brisbane
Google Ads used to bring in a lot of tyre kickers. The campaign rebuild fixed that, we’re now getting genuine job enquiries instead of price shoppers.
Fiona Whately
SecureGuard Solutions, Adelaide
We were invisible in local search despite doing solid work for over a decade. The SEO work finally caught us up to where our reputation already was.
Priya Deshpande
Flow Yoga Studio, Sydney
The CRM system means nobody who trials a class falls through the cracks anymore. Membership conversions have improved noticeably since it went in.
Connor Blake
Willow Creek Estate, Gold Coast
Josh understood straight away that a wedding venue website needs to sell a feeling, not just list a floor plan. Enquiries have been steady ever since launch.
Sienna Rourke
Brisbane Tree Care, Brisbane
Storm season used to mean chaos trying to manage callouts. Now Google Ads brings in consistent work and we’re not scrambling every time the weather turns.
Marcus Odell
Coastal Driving School, Sunshine Coast
We were relying entirely on word of mouth from parents. The SEO work means we now show up when people are actually searching for lessons.
Dr. Anika Sharma
Sharma & Associates Architecture, Canberra
We didn’t want another marketing pitch, we wanted someone to make sense of our positioning. Josh’s consulting sessions gave us a clear plan instead of a stack of jargon.
Liam OConnell
Modern Kitchen Co, Brisbane
The new site handles the heavy job of showing our work properly. Enquiry quality has improved a lot since people can actually see what we do before they contact us.
Chloe Bertrand
Serenity Day Spa, Gold Coast
Our Instagram used to be inconsistent and honestly a bit boring. The content strategy fixed that and booking enquiries through social have grown steadily.
Ryan Costello
Costello Fencing, Sunshine Coast
Josh set up the follow-up automation and it’s honestly the simplest fix that’s made the biggest difference. We stopped losing quote requests to slow response times.
Ava Nishi
First-Time Entrepreneur
BrightEdge helped us go from zero to launch with confidence. Their templates saved us weeks of work.
Martin Gomez
Brand Consultant
It’s rare to find a design partner who’s both strategic and insanely creative. These guys get both.
Rachel Foster
Operations Lead, Wellness Brand
Every step was thoughtful and intentional. They asked the right questions and delivered beyond expectations.
Kim Wu
Freelance Designer
We used their Framer template and booked two clients within the first week. Easy to use and beautifully structured.
Evan Dorsey
Tech Startup Co-Founder
Our rebranding project had a tight timeline, but they delivered without compromising on quality. We were blown away.
Tasha Young
Boutique Owner
This wasn’t just a design upgrade—it was a mindset shift. We now feel proud to share our website.
Emma Johnson
Service Business Owner
The campaign gave us a much clearer path from social engagement to genuine enquiries. Retargeting and follow-up now work together instead of operating in isolation.
Jason Turner
Startup Founder
The creative testing process helped us understand which messages actually resonated. We now have a repeatable way to build awareness and generate qualified leads.
Mia Reynolds
Marketing Director
Our Facebook and Instagram activity is finally connected to the CRM. Leads move into follow-up automatically, and the team has much better visibility.
Daniel Cho
Operations Director
The full-funnel structure made the difference. Prospecting creates demand, retargeting keeps us visible, and conversion campaigns capture the enquiry.
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Frequently Asked Questions
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Clear Solutions to Social Media Questions
How are Meta Ads different from boosting a post?
Can you target the right people on Facebook and Instagram?
What is retargeting and why does it matter?
Do you create the images, videos, and ad copy?
Should we use instant forms or a landing page?
Can Meta leads go directly into our CRM?
Can follow-up be automated after someone enquires?
How much should I spend on Facebook and Instagram Ads?
How long does it take to see Meta Ads results?
Do you set up the Meta Pixel and Conversions API?
Will the campaign run on both Facebook and Instagram?
Do I need a long-term Meta Ads contract?
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Get in touch
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Let’s Start Your Project Today
Joshua Reti
Founder, Sun State Digital
At Sun State Digital, we’re here to help businesses get found, generate more leads and build better systems to grow.
Got a question? Need some direction? Just reach out.
Your growth is the goal. Let’s build something that works.