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Sun State services

Websites, search, advertising, content and connected systems. Start with the work your business needs, then build from a clear plan.

Talk to JoshExplore our work
  • 01Websites
  • 02SEO
  • 03Paid advertising
  • 04Content
  • 05CRM
  • 06Automation

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Connected services

A focused project or connected support across your website, campaigns and systems. Explore the services below, then talk through the right scope for your business.

Talk to Josh

Website design

Designed around enquiries

We design and build business websites that explain your services clearly, show credible proof and work properly on mobile. Every page is structured around the real questions customers ask before they enquire.

Our process covers architecture, copy, UX and technical setup, including forms, CRM handover and tracking. You get a clearer enquiry journey, stronger first impressions and a site your team can update with confidence.

  • New websites and considered redesigns
  • Service, project and landing pages
  • Mobile layouts and accessible navigation

InvestmentTailored scope

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Search engine optimisation

Search visibility built over time

We run SEO around search intent, technical foundations and useful service content so the right people can find you. The focus is relevance and clarity, not publishing content for rankings alone.

We audit current performance, fix indexation and structure issues, then build and improve priority pages over time. The outcome is steadier discovery for high-value services and better quality enquiries from organic search.

  • Search-intent and keyword mapping
  • On-page titles, headings and internal links
  • Service pages and useful articles

InvestmentTailored scope

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Google Ads management

Client-supplied CPL improvements

We manage Google Ads for businesses that need relevant demand now, not just more clicks. Campaign structure, keywords, ads and landing pages are aligned to what someone is actually searching for.

We set up reliable conversion tracking, review search terms and refine budget based on lead quality feedback. That helps direct spend toward enquiries your team can action and reduces waste on low-intent traffic.

  • Account and search-demand review
  • Campaign structure and keyword targeting
  • Ad copy and landing-page alignment

InvestmentTailored scope

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Social media marketing

Attention that supports trust

We plan and produce social content that matches your audience, offer and buying cycle. Instead of posting for volume, we focus on useful messages, consistent voice and creative that reflects the work you actually deliver.

Delivery includes channel planning, content calendars and coordination between organic and paid activity where needed. You get stronger brand familiarity, better audience engagement and a practical system your team can maintain.

  • Audience and channel planning
  • Content themes and publishing calendars
  • Branded posts and short-form creative

InvestmentTailored scope

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Marketing automation

Follow-up built into the system

We build marketing automation around your real enquiry and follow-up workflow, from first form submission through to booked appointments and internal handover. The goal is speed, consistency and fewer dropped opportunities.

We map triggers, routing, reminders and exception handling, then test complete journeys before handover. This reduces manual admin, shortens response times and keeps qualified leads moving while your team does delivery work.

  • Customer-journey and workflow mapping
  • Enquiry routing and notifications
  • Appointment and follow-up workflows

InvestmentTailored scope

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Marketing consulting

We provide senior marketing consulting to connect strategy with execution across channels, suppliers and internal teams. The work starts with your commercial goals, constraints and current activity, not generic templates.

You get a prioritised roadmap with clear owners, timing and dependencies, plus implementation support where needed. That gives decision-makers sharper focus, better coordination and more confidence in where budget should go next.

  • Marketing and customer-journey audits
  • Offer, audience and channel priorities
  • Fractional marketing leadership

InvestmentTailored scope

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Local SEO

We improve local visibility by aligning your Google Business Profile, website service pages and business details across relevant listings. The priority is being accurate, useful and genuinely local, not gaming map results.

We fix profile and citation issues, strengthen location intent signals and support ethical review processes. This helps nearby customers find trustworthy information faster and increases qualified local enquiries over time.

  • Google Business Profile review
  • Accurate categories, services and business details
  • Useful service-area and location content

InvestmentTailored scope

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Meta advertising and retargeting

We run Meta ads and retargeting with clear audience, offer and creative alignment across Facebook and Instagram. Campaigns are built around the next step you want, whether that is a lead form, call or landing-page enquiry.

We test messaging, improve conversion paths and use CRM feedback to assess lead quality, not just platform metrics. The result is more relevant paid social traffic and stronger follow-up opportunities for your sales process.

  • Audience and offer planning
  • Facebook and Instagram campaign setup
  • Creative testing and landing-page alignment

InvestmentTailored scope

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Content creation

Useful content with a commercial purpose

We create service copy, campaign assets and SEO content that explains your value in plain language. Every piece is planned against a customer question or buying decision, not produced to fill a calendar.

Our delivery includes topic planning, drafting, editing and internal linking so content supports both discovery and conversion. This gives your team clearer positioning, more reusable sales material and a stronger pipeline of qualified traffic.

  • Website and service-page copy
  • SEO articles and topic planning
  • Campaign and social content

InvestmentTailored scope

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CRM and GoHighLevel

We set up and refine CRM workflows so every enquiry has a clear owner, next action and place in pipeline. The system is built around how your team sells, including GoHighLevel where it suits your setup.

We configure lead routing, forms, calendars and automations, then document processes for day-to-day use. That improves response consistency, reduces missed follow-up and gives management cleaner visibility over lead progression.

  • Pipeline and contact-journey design
  • Forms, calendars and lead routing
  • GoHighLevel setup and configuration

InvestmentTailored scope

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Analytics and conversion tracking

We implement analytics and conversion tracking so reporting reflects real business actions, not vanity numbers. Measurement plans are built around the decisions you need to make on channels, pages and budget.

We audit current tracking, define meaningful events and connect data with CRM feedback where possible. This gives clearer attribution boundaries, more reliable performance insight and better confidence when allocating marketing spend.

  • Measurement plans and conversion definitions
  • GA4 and campaign tracking review
  • Form and booking event implementation

InvestmentTailored scope

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Connected growth

Good marketing connects the way people find you, the reasons they choose you and what happens after they enquire.

  1. 01

    Understand

    Learn the business, customers and priorities.

  2. 02

    Plan

    Agree the work, responsibilities and useful measures.

  3. 03

    Build

    Connect the website, campaigns and follow-up.

  4. 04

    Review

    Use the evidence to decide what comes next.

01Visibility100
75% become trust
02Trust75
67% become enquiries
03Enquiries50
50% become customers
04Customers25
1 in 4 people reached

Illustrative journey, not client performance data.

(09) FAQ

Still unsure?

Ask us on a free 30-minute call.

We look at your site, socials and ads live, and you keep the plan either way.

Book a call

Or write to josh@sunstatedigital.com.au

We reply within 2 hours

We provide digital strategy, website design and development, SEO, local search, Google Ads, Meta Ads, content, social media, analytics, CRM setup and marketing automation. Services can be delivered individually or combined into a connected growth system.

Your next move

Tell us what you want to improve. We will help you work out a practical next step for your website, marketing and follow-up.

Start with a conversation. No invented promises.

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Websites, marketing and automation built to help good businesses become better known.

Brisbane-based. Working with ambitious businesses across Australia.

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