Interactive illustration · move to explore

BRISBANE BUILT. AUSTRALIA WIDE.

Sun State Digital builds the websites, campaigns, content and systems that turn attention into qualified enquiries and enquiries into customers.

Illustrative connections

  • 01Websites
  • 02SEO
  • 03Google Ads
  • 04Meta Ads
  • 05Content
  • 06Automation

18 brands grown

Interactive illustration · move to explore

BRISBANE BUILT. AUSTRALIA WIDE.

Sun State Digital builds the websites, campaigns, content and systems that turn attention into qualified enquiries and enquiries into customers.

Illustrative connections

  • 01Websites
  • 02SEO
  • 03Google Ads
  • 04Meta Ads
  • 05Content
  • 06Automation

18 brands grown

BRISBANE BUILT. AUSTRALIA WIDE.

Sun State Digital builds the websites, campaigns, content and systems that turn attention into qualified enquiries and enquiries into customers.

Illustrative connections

  • 01Websites
  • 02SEO
  • 03Google Ads
  • 04Meta Ads
  • 05Content
  • 06Automation

18 brands grown

(00) Selected work

Explore the strategy and evidence behind three published client case studies.

In focusGold Star Bathrooms · Google Ads

(00) Selected work

Explore the strategy and evidence behind three published client case studies.

In focusGold Star Bathrooms · Google Ads

(00) Selected work

Explore the strategy and evidence behind three published client case studies.

In focusGold Star Bathrooms · Google Ads

(01) Why Sun State

Your customers are searching Google, checking reviews, comparing websites and looking through social media before they make contact. We strengthen every part of that journey so your business is easier to find, easier to trust and easier to choose.

  • Brisbane based
  • Australia wide
  • Strategy + execution

1,200 parts working together

3

connected foundations

Search1 be found when demand exists
Trust2 show why your business deserves attention
Systems3 follow up while the opportunity is warm

(01) Why Sun State

Your customers are searching Google, checking reviews, comparing websites and looking through social media before they make contact. We strengthen every part of that journey so your business is easier to find, easier to trust and easier to choose.

  • Brisbane based
  • Australia wide
  • Strategy + execution

900 parts working together

3

connected foundations

Search1 be found when demand exists
Trust2 show why your business deserves attention
Systems3 follow up while the opportunity is warm

(01) Why Sun State

Your customers are searching Google, checking reviews, comparing websites and looking through social media before they make contact. We strengthen every part of that journey so your business is easier to find, easier to trust and easier to choose.

  • Brisbane based
  • Australia wide
  • Strategy + execution

600 parts working together

3

connected foundations

Search1 be found when demand exists
Trust2 show why your business deserves attention
Systems3 follow up while the opportunity is warm

(02) Services

Strategy, websites, search, advertising, content and automation designed as one connected system around your commercial goals.

Explore all services
sunstatedigital.com.au
Conversion 4.1% ▲

Build a conversion-focused website design that reflects your brand, answers key buying questions and moves visitors to action. We pair structure, copy and UX so your site supports enquiries and works hand-in-hand with SEO.

What it can include

  • Service and landing page architecture
  • Mobile-first UX and accessibility
  • Conversion-focused copy and page messaging
  • Forms, CRM and tracking foundations
Designed around enquiriesBuilt aroundTailored scopeExplore service

Our SEO work improves visibility for high-intent searches and turns traffic into qualified enquiries. We align technical fixes, content priorities and internal linking, then connect outcomes to your lead data for practical, commercial decision-making.

What it can include

  • Search-intent and keyword mapping
  • On-page structure and technical cleanup
  • Service content and article planning
  • Search Console and enquiry reporting
Search visibility built over timeBuilt aroundTailored scopeExplore service

High-intent Google Ads management built around lead quality, not just clicks. We align targeting, ad messaging and landing pages, then use conversion data and search-term insights to scale what works and reduce wasted spend.

What it can include

  • Campaign structure and keyword strategy
  • Ad copy and landing-page alignment
  • Conversion tracking and QA
  • Lead-quality and budget optimisation
Client-supplied CPL improvementsBuilt aroundTailored scopeExplore service

Strategic social media marketing that builds trust and keeps your business visible between buying moments. We plan channel-specific content, shape a consistent brand voice and connect organic and paid activity to meaningful audience actions.

What it can include

  • Channel and audience planning
  • Content themes and publishing cadence
  • Creative direction for posts and reels
  • Organic and paid campaign coordination
Attention that supports trustBuilt aroundTailored scopeExplore service

Practical marketing automation that keeps enquiries moving when your team is busy. We map your real workflow, reduce manual handoffs and connect reminders, notifications and follow-up so opportunities are progressed consistently.

What it can include

  • Workflow and trigger mapping
  • Lead routing and internal notifications
  • Follow-up and reminder sequences
  • CRM and form integrations with testing
Follow-up built into the systemBuilt aroundTailored scopeExplore service

Senior marketing consulting to clarify priorities, align teams and turn strategy into execution. We audit what is happening now, identify leverage points and build practical roadmaps your business can actually deliver.

What it can include

  • Marketing and journey diagnostics
  • Channel and offer prioritisation
  • Implementation roadmap and ownership
  • Team and supplier alignment
Built aroundTailored scopeExplore service

Targeted Local SEO to help nearby customers find accurate business information and clear service pages. We optimise local signals across profile, site and listings to improve discovery quality and enquiry readiness.

What it can include

  • Google Business Profile optimisation
  • Location and service-area content
  • Listings consistency and citation hygiene
  • Review and local authority opportunities
Built aroundTailored scopeExplore service

Performance-led Meta advertising and retargeting for Facebook and Instagram. We match audience, offer and creative to the right stage of consideration, then optimise to conversion quality with clear measurement.

What it can include

  • Audience and offer strategy
  • Campaign setup and creative testing
  • Lead-form and landing-flow alignment
  • Retargeting and performance optimisation
Built aroundTailored scopeExplore service

Commercial content creation that explains your value and supports buying decisions. We produce website, campaign and article content with clear intent, then strengthen discoverability through structure and SEO alignment.

What it can include

  • Service-page and website copy
  • SEO topic planning and articles
  • Campaign and social content assets
  • Editorial QA and internal linking
Useful content with a commercial purposeBuilt aroundTailored scopeExplore service

Reliable CRM and GoHighLevel setup so every enquiry has a clear owner and next step. We design practical pipelines, connect intake points and build workflows your team can maintain with confidence.

What it can include

  • Pipeline and lifecycle design
  • Forms, calendars and lead routing
  • GoHighLevel setup and workflow logic
  • Handover documentation and team enablement
Built aroundTailored scopeExplore service

Clear analytics and conversion tracking so your reports reflect real business actions. We define meaningful events, clean up measurement noise and connect channel performance to outcomes your team can trust.

What it can include

  • Measurement planning and event definitions
  • GA4 and campaign tracking audit
  • Form and booking conversion events
  • Attribution checks and reporting clarity
Built aroundTailored scopeExplore service

(02) Services

Strategy, websites, search, advertising, content and automation designed as one connected system around your commercial goals.

Explore all services
sunstatedigital.com.au
Conversion 4.1% ▲

Build a conversion-focused website design that reflects your brand, answers key buying questions and moves visitors to action. We pair structure, copy and UX so your site supports enquiries and works hand-in-hand with SEO.

What it can include

  • Service and landing page architecture
  • Mobile-first UX and accessibility
  • Conversion-focused copy and page messaging
  • Forms, CRM and tracking foundations
Designed around enquiriesBuilt aroundTailored scopeExplore service

Our SEO work improves visibility for high-intent searches and turns traffic into qualified enquiries. We align technical fixes, content priorities and internal linking, then connect outcomes to your lead data for practical, commercial decision-making.

What it can include

  • Search-intent and keyword mapping
  • On-page structure and technical cleanup
  • Service content and article planning
  • Search Console and enquiry reporting
Search visibility built over timeBuilt aroundTailored scopeExplore service

High-intent Google Ads management built around lead quality, not just clicks. We align targeting, ad messaging and landing pages, then use conversion data and search-term insights to scale what works and reduce wasted spend.

What it can include

  • Campaign structure and keyword strategy
  • Ad copy and landing-page alignment
  • Conversion tracking and QA
  • Lead-quality and budget optimisation
Client-supplied CPL improvementsBuilt aroundTailored scopeExplore service

Strategic social media marketing that builds trust and keeps your business visible between buying moments. We plan channel-specific content, shape a consistent brand voice and connect organic and paid activity to meaningful audience actions.

What it can include

  • Channel and audience planning
  • Content themes and publishing cadence
  • Creative direction for posts and reels
  • Organic and paid campaign coordination
Attention that supports trustBuilt aroundTailored scopeExplore service

Practical marketing automation that keeps enquiries moving when your team is busy. We map your real workflow, reduce manual handoffs and connect reminders, notifications and follow-up so opportunities are progressed consistently.

What it can include

  • Workflow and trigger mapping
  • Lead routing and internal notifications
  • Follow-up and reminder sequences
  • CRM and form integrations with testing
Follow-up built into the systemBuilt aroundTailored scopeExplore service

Senior marketing consulting to clarify priorities, align teams and turn strategy into execution. We audit what is happening now, identify leverage points and build practical roadmaps your business can actually deliver.

What it can include

  • Marketing and journey diagnostics
  • Channel and offer prioritisation
  • Implementation roadmap and ownership
  • Team and supplier alignment
Built aroundTailored scopeExplore service

Targeted Local SEO to help nearby customers find accurate business information and clear service pages. We optimise local signals across profile, site and listings to improve discovery quality and enquiry readiness.

What it can include

  • Google Business Profile optimisation
  • Location and service-area content
  • Listings consistency and citation hygiene
  • Review and local authority opportunities
Built aroundTailored scopeExplore service

Performance-led Meta advertising and retargeting for Facebook and Instagram. We match audience, offer and creative to the right stage of consideration, then optimise to conversion quality with clear measurement.

What it can include

  • Audience and offer strategy
  • Campaign setup and creative testing
  • Lead-form and landing-flow alignment
  • Retargeting and performance optimisation
Built aroundTailored scopeExplore service

Commercial content creation that explains your value and supports buying decisions. We produce website, campaign and article content with clear intent, then strengthen discoverability through structure and SEO alignment.

What it can include

  • Service-page and website copy
  • SEO topic planning and articles
  • Campaign and social content assets
  • Editorial QA and internal linking
Useful content with a commercial purposeBuilt aroundTailored scopeExplore service

Reliable CRM and GoHighLevel setup so every enquiry has a clear owner and next step. We design practical pipelines, connect intake points and build workflows your team can maintain with confidence.

What it can include

  • Pipeline and lifecycle design
  • Forms, calendars and lead routing
  • GoHighLevel setup and workflow logic
  • Handover documentation and team enablement
Built aroundTailored scopeExplore service

Clear analytics and conversion tracking so your reports reflect real business actions. We define meaningful events, clean up measurement noise and connect channel performance to outcomes your team can trust.

What it can include

  • Measurement planning and event definitions
  • GA4 and campaign tracking audit
  • Form and booking conversion events
  • Attribution checks and reporting clarity
Built aroundTailored scopeExplore service

(02) Services

Strategy, websites, search, advertising, content and automation designed as one connected system around your commercial goals.

Explore all services
sunstatedigital.com.au
Conversion 4.1% ▲

Build a conversion-focused website design that reflects your brand, answers key buying questions and moves visitors to action. We pair structure, copy and UX so your site supports enquiries and works hand-in-hand with SEO.

What it can include

  • Service and landing page architecture
  • Mobile-first UX and accessibility
  • Conversion-focused copy and page messaging
  • Forms, CRM and tracking foundations
Designed around enquiriesBuilt aroundTailored scopeExplore service

Our SEO work improves visibility for high-intent searches and turns traffic into qualified enquiries. We align technical fixes, content priorities and internal linking, then connect outcomes to your lead data for practical, commercial decision-making.

What it can include

  • Search-intent and keyword mapping
  • On-page structure and technical cleanup
  • Service content and article planning
  • Search Console and enquiry reporting
Search visibility built over timeBuilt aroundTailored scopeExplore service

High-intent Google Ads management built around lead quality, not just clicks. We align targeting, ad messaging and landing pages, then use conversion data and search-term insights to scale what works and reduce wasted spend.

What it can include

  • Campaign structure and keyword strategy
  • Ad copy and landing-page alignment
  • Conversion tracking and QA
  • Lead-quality and budget optimisation
Client-supplied CPL improvementsBuilt aroundTailored scopeExplore service

Strategic social media marketing that builds trust and keeps your business visible between buying moments. We plan channel-specific content, shape a consistent brand voice and connect organic and paid activity to meaningful audience actions.

What it can include

  • Channel and audience planning
  • Content themes and publishing cadence
  • Creative direction for posts and reels
  • Organic and paid campaign coordination
Attention that supports trustBuilt aroundTailored scopeExplore service

Practical marketing automation that keeps enquiries moving when your team is busy. We map your real workflow, reduce manual handoffs and connect reminders, notifications and follow-up so opportunities are progressed consistently.

What it can include

  • Workflow and trigger mapping
  • Lead routing and internal notifications
  • Follow-up and reminder sequences
  • CRM and form integrations with testing
Follow-up built into the systemBuilt aroundTailored scopeExplore service

Senior marketing consulting to clarify priorities, align teams and turn strategy into execution. We audit what is happening now, identify leverage points and build practical roadmaps your business can actually deliver.

What it can include

  • Marketing and journey diagnostics
  • Channel and offer prioritisation
  • Implementation roadmap and ownership
  • Team and supplier alignment
Built aroundTailored scopeExplore service

Targeted Local SEO to help nearby customers find accurate business information and clear service pages. We optimise local signals across profile, site and listings to improve discovery quality and enquiry readiness.

What it can include

  • Google Business Profile optimisation
  • Location and service-area content
  • Listings consistency and citation hygiene
  • Review and local authority opportunities
Built aroundTailored scopeExplore service

Performance-led Meta advertising and retargeting for Facebook and Instagram. We match audience, offer and creative to the right stage of consideration, then optimise to conversion quality with clear measurement.

What it can include

  • Audience and offer strategy
  • Campaign setup and creative testing
  • Lead-form and landing-flow alignment
  • Retargeting and performance optimisation
Built aroundTailored scopeExplore service

Commercial content creation that explains your value and supports buying decisions. We produce website, campaign and article content with clear intent, then strengthen discoverability through structure and SEO alignment.

What it can include

  • Service-page and website copy
  • SEO topic planning and articles
  • Campaign and social content assets
  • Editorial QA and internal linking
Useful content with a commercial purposeBuilt aroundTailored scopeExplore service

Reliable CRM and GoHighLevel setup so every enquiry has a clear owner and next step. We design practical pipelines, connect intake points and build workflows your team can maintain with confidence.

What it can include

  • Pipeline and lifecycle design
  • Forms, calendars and lead routing
  • GoHighLevel setup and workflow logic
  • Handover documentation and team enablement
Built aroundTailored scopeExplore service

Clear analytics and conversion tracking so your reports reflect real business actions. We define meaningful events, clean up measurement noise and connect channel performance to outcomes your team can trust.

What it can include

  • Measurement planning and event definitions
  • GA4 and campaign tracking audit
  • Form and booking conversion events
  • Attribution checks and reporting clarity
Built aroundTailored scopeExplore service

(03) Client work

Explore websites, campaigns and connected marketing systems created to improve visibility, generate qualified enquiries and support sustainable growth.

Explore our work
New direction
Starting point
Gold Star BathroomsPublished client work

Google Ads driving 20 booked appointments each week, supported by SEO and Meta retargeting.

Google Ads managementSearch engine optimisationMeta advertising and retargetingView the project

(03) Client work

Explore websites, campaigns and connected marketing systems created to improve visibility, generate qualified enquiries and support sustainable growth.

Explore our work
New direction
Starting point
Gold Star BathroomsPublished client work

Google Ads driving 20 booked appointments each week, supported by SEO and Meta retargeting.

Google Ads managementSearch engine optimisationMeta advertising and retargetingView the project

(03) Client work

Explore websites, campaigns and connected marketing systems created to improve visibility, generate qualified enquiries and support sustainable growth.

Explore our work
New direction
Starting point
Gold Star BathroomsPublished client work

Google Ads driving 20 booked appointments each week, supported by SEO and Meta retargeting.

Google Ads managementSearch engine optimisationMeta advertising and retargetingView the project

Connected growth

Good marketing connects the way people find you, the reasons they choose you and what happens after they enquire.

  1. 01

    Understand

    Learn the business, customers and priorities.

  2. 02

    Plan

    Agree the work, responsibilities and useful measures.

  3. 03

    Build

    Connect the website, campaigns and follow-up.

  4. 04

    Review

    Use the evidence to decide what comes next.

01Visibility100
75% become trust
02Trust75
67% become enquiries
03Enquiries50
50% become customers
04Customers25
1 in 4 people reached

Illustrative journey, not client performance data.

Connected growth

Good marketing connects the way people find you, the reasons they choose you and what happens after they enquire.

  1. 01Visibility100

    75% become trust

    Understand

    Learn the business, customers and priorities.

  2. 02Trust75

    67% become enquiries

    Plan

    Agree the work, responsibilities and useful measures.

  3. 03Enquiries50

    50% become customers

    Build

    Connect the website, campaigns and follow-up.

  4. 04Customers25

    1 in 4 people reached

    Review

    Use the evidence to decide what comes next.

Illustrative journey, not client performance data.

Connected growth

Good marketing connects the way people find you, the reasons they choose you and what happens after they enquire.

  1. 01Visibility100

    75% become trust

    Understand

    Learn the business, customers and priorities.

  2. 02Trust75

    67% become enquiries

    Plan

    Agree the work, responsibilities and useful measures.

  3. 03Enquiries50

    50% become customers

    Build

    Connect the website, campaigns and follow-up.

  4. 04Customers25

    1 in 4 people reached

    Review

    Use the evidence to decide what comes next.

Illustrative journey, not client performance data.

Straightforward pricing

Tell us what you want to achieve. We’ll help you choose the most cost-effective approach, then provide a detailed quote so you know what you’re paying for and what you’ll receive.

01One-off project

Done for you

A defined project, built and delivered for you. We set up the website, marketing or connected systems you need, with a practical handover and training where required.

  • Scope and deliverables agreed upfront
  • Build, setup and testing
  • Handover and agreed training
Get a project quote
02Month-to-month support

Done with you

Ongoing support alongside you and your team. Pricing reflects the level of involvement you need, with clear responsibilities and agreed deliverables each month.

  • Support matched to your priorities
  • Monthly fee based on involvement
  • Clear responsibilities and deliverables
Discuss ongoing support

No confusing packages. Your quote sets out the scope, costs and deliverables before work begins.

Not sure? Talk to us

Straightforward pricing

Tell us what you want to achieve. We’ll help you choose the most cost-effective approach, then provide a detailed quote so you know what you’re paying for and what you’ll receive.

01One-off project

Done for you

A defined project, built and delivered for you. We set up the website, marketing or connected systems you need, with a practical handover and training where required.

  • Scope and deliverables agreed upfront
  • Build, setup and testing
  • Handover and agreed training
Get a project quote
02Month-to-month support

Done with you

Ongoing support alongside you and your team. Pricing reflects the level of involvement you need, with clear responsibilities and agreed deliverables each month.

  • Support matched to your priorities
  • Monthly fee based on involvement
  • Clear responsibilities and deliverables
Discuss ongoing support

No confusing packages. Your quote sets out the scope, costs and deliverables before work begins.

Not sure? Talk to us

Straightforward pricing

Tell us what you want to achieve. We’ll help you choose the most cost-effective approach, then provide a detailed quote so you know what you’re paying for and what you’ll receive.

01One-off project

Done for you

A defined project, built and delivered for you. We set up the website, marketing or connected systems you need, with a practical handover and training where required.

  • Scope and deliverables agreed upfront
  • Build, setup and testing
  • Handover and agreed training
Get a project quote
02Month-to-month support

Done with you

Ongoing support alongside you and your team. Pricing reflects the level of involvement you need, with clear responsibilities and agreed deliverables each month.

  • Support matched to your priorities
  • Monthly fee based on involvement
  • Clear responsibilities and deliverables
Discuss ongoing support

No confusing packages. Your quote sets out the scope, costs and deliverables before work begins.

Not sure? Talk to us

(09) Frequently asked questions

Want a clearer direction?

Let’s look at the whole customer journey.

We’ll discuss what you are trying to achieve, where the current process is losing momentum and which improvements should come first.

Book a strategy call

Or email josh@sunstatedigital.com.au

Brisbane based · Australia wide

We provide digital strategy, website design and development, SEO, local search, Google Ads, Meta Ads, content, social media, analytics, CRM setup and marketing automation. Services can be delivered individually or combined into a connected growth system.

(09) Frequently asked questions

Want a clearer direction?

Let’s look at the whole customer journey.

We’ll discuss what you are trying to achieve, where the current process is losing momentum and which improvements should come first.

Book a strategy call

Or email josh@sunstatedigital.com.au

Brisbane based · Australia wide

We provide digital strategy, website design and development, SEO, local search, Google Ads, Meta Ads, content, social media, analytics, CRM setup and marketing automation. Services can be delivered individually or combined into a connected growth system.

(09) Frequently asked questions

Want a clearer direction?

Let’s look at the whole customer journey.

We’ll discuss what you are trying to achieve, where the current process is losing momentum and which improvements should come first.

Book a strategy call

Or email josh@sunstatedigital.com.au

Brisbane based · Australia wide

We provide digital strategy, website design and development, SEO, local search, Google Ads, Meta Ads, content, social media, analytics, CRM setup and marketing automation. Services can be delivered individually or combined into a connected growth system.

Your next move

Tell us what you want to improve. We will help you work out a practical next step for your website, marketing and follow-up.

Start with a conversation. No invented promises.

Your next move

Tell us what you want to improve. We will help you work out a practical next step for your website, marketing and follow-up.

Start with a conversation. No invented promises.

Your next move

Tell us what you want to improve. We will help you work out a practical next step for your website, marketing and follow-up.

Start with a conversation. No invented promises.

SUN STATE footer

Websites, marketing and automation built to help good businesses become better known.

Brisbane-based. Working with ambitious businesses across Australia.

Book a strategy call