Marketing
Ray White Aspley
Ray White Aspley
Google Ads account management across 10 Brisbane offices, reducing cost per lead by 71% while improving lead quality.
Google Ads account management across 10 Brisbane offices, reducing cost per lead by 71% while improving lead quality.
Year
2025
Year
2025
Year
2025
Client
Ray White Aspley
Client
Ray White Aspley
Client
Ray White Aspley
Industry
Real Estate / Property Sales
Industry
Real Estate / Property Sales
Industry
Real Estate / Property Sales
Project Duration
Ongoing (active account management)
Project Duration
Ongoing (active account management)
Project Duration
Ongoing (active account management)
Intro
Ray White Aspley is a Brisbane real estate network spanning 10 offices across the city. They partnered with Sun State Digital to manage Google Ads across the entire network, generating quality property leads at a cost that could actually scale.
Objective
Reduce cost per lead while maintaining or improving lead quality, across all 10 offices operating under a single, shared Google Ads account.
Challenge
The account was running broad ad groups covering multiple suburbs and services at once, generating clicks that were unlikely to ever convert. Before we took over, cost per lead sat at $85, too high to scale the budget without burning through it.
Result
We rebuilt the account around single keyword ad groups, sharper ad copy matched to real search intent, aligned landing pages, full conversion tracking across every office, and ongoing filtering of irrelevant search terms. Cost per lead dropped from $85 to $25, a 71% reduction held consistently across the network, with lead quality improving rather than dropping alongside the lower cost. Network expansion and further spend-scaling tests are the current focus.
Latest Projects
Marketing
Ray White Aspley
Ray White Aspley
Google Ads account management across 10 Brisbane offices, reducing cost per lead by 71% while improving lead quality.
Google Ads account management across 10 Brisbane offices, reducing cost per lead by 71% while improving lead quality.
Year
2025
Year
2025
Year
2025
Client
Ray White Aspley
Client
Ray White Aspley
Client
Ray White Aspley
Industry
Real Estate / Property Sales
Industry
Real Estate / Property Sales
Industry
Real Estate / Property Sales
Project Duration
Ongoing (active account management)
Project Duration
Ongoing (active account management)
Project Duration
Ongoing (active account management)
Intro
Ray White Aspley is a Brisbane real estate network spanning 10 offices across the city. They partnered with Sun State Digital to manage Google Ads across the entire network, generating quality property leads at a cost that could actually scale.
Objective
Reduce cost per lead while maintaining or improving lead quality, across all 10 offices operating under a single, shared Google Ads account.
Challenge
The account was running broad ad groups covering multiple suburbs and services at once, generating clicks that were unlikely to ever convert. Before we took over, cost per lead sat at $85, too high to scale the budget without burning through it.
Result
We rebuilt the account around single keyword ad groups, sharper ad copy matched to real search intent, aligned landing pages, full conversion tracking across every office, and ongoing filtering of irrelevant search terms. Cost per lead dropped from $85 to $25, a 71% reduction held consistently across the network, with lead quality improving rather than dropping alongside the lower cost. Network expansion and further spend-scaling tests are the current focus.
Latest Projects
Marketing
Ray White Aspley
Ray White Aspley
Google Ads account management across 10 Brisbane offices, reducing cost per lead by 71% while improving lead quality.
Google Ads account management across 10 Brisbane offices, reducing cost per lead by 71% while improving lead quality.
Year
2025
Year
2025
Year
2025
Client
Ray White Aspley
Client
Ray White Aspley
Client
Ray White Aspley
Industry
Real Estate / Property Sales
Industry
Real Estate / Property Sales
Industry
Real Estate / Property Sales
Project Duration
Ongoing (active account management)
Project Duration
Ongoing (active account management)
Project Duration
Ongoing (active account management)
Intro
Ray White Aspley is a Brisbane real estate network spanning 10 offices across the city. They partnered with Sun State Digital to manage Google Ads across the entire network, generating quality property leads at a cost that could actually scale.
Objective
Reduce cost per lead while maintaining or improving lead quality, across all 10 offices operating under a single, shared Google Ads account.
Challenge
The account was running broad ad groups covering multiple suburbs and services at once, generating clicks that were unlikely to ever convert. Before we took over, cost per lead sat at $85, too high to scale the budget without burning through it.
Result
We rebuilt the account around single keyword ad groups, sharper ad copy matched to real search intent, aligned landing pages, full conversion tracking across every office, and ongoing filtering of irrelevant search terms. Cost per lead dropped from $85 to $25, a 71% reduction held consistently across the network, with lead quality improving rather than dropping alongside the lower cost. Network expansion and further spend-scaling tests are the current focus.