Marketing
Ultra Tune Perth
Ultra Tune Perth
A social media lead-generation campaign for four Perth franchise locations that delivered log book servicing leads at $8 each.
A social media lead-generation campaign for four Perth franchise locations that delivered log book servicing leads at $8 each.
Year
2019
Year
2019
Year
2019
Client
Ultra Tune Perth (4 locations)
Client
Ultra Tune Perth (4 locations)
Client
Ultra Tune Perth (4 locations)
Industry
Automotive Servicing / Franchise
Industry
Automotive Servicing / Franchise
Industry
Automotive Servicing / Franchise
Project Duration
2019 campaign (pre-COVID)
Project Duration
2019 campaign (pre-COVID)
Project Duration
2019 campaign (pre-COVID)
Intro
Back in 2019, before the world went strange, four Ultra Tune locations across Perth partnered with Sun State Digital to generate consistent car servicing leads through social media, without a proper website between them.
Objective
Generate a steady flow of low cost, qualified leads for log book servicing across four franchise locations, while working within strict corporate branding and franchise restrictions.
Challenge
None of the four locations had their own website, and corporate red tape limited what could be changed at a brand level. Standard lead gen playbooks assume you have a site to send traffic to, so we had to build around that gap rather than through it.
Result
We built custom landing pages for each location, giving every store its own dedicated conversion point despite having no website to work with. Paired with targeted social media lead gen around log book servicing, the campaign generated leads at just $8 each, and that steady stream of low cost bookings consistently turned into a lot more work per customer once they were in the workshop.
Latest Projects
Marketing
Ultra Tune Perth
Ultra Tune Perth
A social media lead-generation campaign for four Perth franchise locations that delivered log book servicing leads at $8 each.
A social media lead-generation campaign for four Perth franchise locations that delivered log book servicing leads at $8 each.
Year
2019
Year
2019
Year
2019
Client
Ultra Tune Perth (4 locations)
Client
Ultra Tune Perth (4 locations)
Client
Ultra Tune Perth (4 locations)
Industry
Automotive Servicing / Franchise
Industry
Automotive Servicing / Franchise
Industry
Automotive Servicing / Franchise
Project Duration
2019 campaign (pre-COVID)
Project Duration
2019 campaign (pre-COVID)
Project Duration
2019 campaign (pre-COVID)
Intro
Back in 2019, before the world went strange, four Ultra Tune locations across Perth partnered with Sun State Digital to generate consistent car servicing leads through social media, without a proper website between them.
Objective
Generate a steady flow of low cost, qualified leads for log book servicing across four franchise locations, while working within strict corporate branding and franchise restrictions.
Challenge
None of the four locations had their own website, and corporate red tape limited what could be changed at a brand level. Standard lead gen playbooks assume you have a site to send traffic to, so we had to build around that gap rather than through it.
Result
We built custom landing pages for each location, giving every store its own dedicated conversion point despite having no website to work with. Paired with targeted social media lead gen around log book servicing, the campaign generated leads at just $8 each, and that steady stream of low cost bookings consistently turned into a lot more work per customer once they were in the workshop.
Latest Projects
Marketing
Ultra Tune Perth
Ultra Tune Perth
A social media lead-generation campaign for four Perth franchise locations that delivered log book servicing leads at $8 each.
A social media lead-generation campaign for four Perth franchise locations that delivered log book servicing leads at $8 each.
Year
2019
Year
2019
Year
2019
Client
Ultra Tune Perth (4 locations)
Client
Ultra Tune Perth (4 locations)
Client
Ultra Tune Perth (4 locations)
Industry
Automotive Servicing / Franchise
Industry
Automotive Servicing / Franchise
Industry
Automotive Servicing / Franchise
Project Duration
2019 campaign (pre-COVID)
Project Duration
2019 campaign (pre-COVID)
Project Duration
2019 campaign (pre-COVID)
Intro
Back in 2019, before the world went strange, four Ultra Tune locations across Perth partnered with Sun State Digital to generate consistent car servicing leads through social media, without a proper website between them.
Objective
Generate a steady flow of low cost, qualified leads for log book servicing across four franchise locations, while working within strict corporate branding and franchise restrictions.
Challenge
None of the four locations had their own website, and corporate red tape limited what could be changed at a brand level. Standard lead gen playbooks assume you have a site to send traffic to, so we had to build around that gap rather than through it.
Result
We built custom landing pages for each location, giving every store its own dedicated conversion point despite having no website to work with. Paired with targeted social media lead gen around log book servicing, the campaign generated leads at just $8 each, and that steady stream of low cost bookings consistently turned into a lot more work per customer once they were in the workshop.