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QBM Projects · Client case study

Client
QBM Projects
Industry
Client case study
Services
Website design
QBM Projects

01 / THE STARTING POINT

The business context.

QBM Projects’ digital programme is being built around Sunshine Coast renovations, with bathrooms as the lead service and supporting kitchen, ensuite and laundry content. The work is a connected setup programme, with testing and rollout still part of the current brief.

02 / THE CHALLENGE

Build the acquisition and follow-up foundations together.

Make the website, local search content and enquiry process work together before increasing demand through advertising.

03 / THE STRATEGY

Build the acquisition and follow-up foundations together.

Dedicated service content creates useful destinations. Genuine local project information supports location relevance. Forms, pipeline stages and responses then need to carry the enquiry through to an appointment, so additional traffic does not expose gaps in follow-up.

04 / TACTICAL APPROACH

STRATEGY,
IN PRACTICE.

01

Lead with the core service.

The bathroom page should explain scope, process and the practical questions a homeowner brings to a renovation. Supporting services need their own relevant content.

  • Prioritise bathroom renovations.
  • Separate the supporting renovation services.
  • Use clear process and FAQ content.
02

Build meaningful local relevance.

Local pages should answer something useful about the service and be supported by actual work. Repeating a suburb name across copied pages is not the strategy.

  • Connect genuine project locations.
  • Use original, accurate project material.
  • Link supporting articles to relevant services.
03

Test the enquiry chain.

Forms and automations should be checked as a full visitor journey before relying on them for paid traffic.

  • Check form receipt and ownership.
  • Confirm acknowledgement and appointment handling.
  • Connect source reporting to the pipeline.

05 / THE BUSINESS LOGIC

How the strategy supports growth.

The intended result is a repeatable route from a local service search to a qualified renovation appointment. This is a foundation and launch-stage project, so setup completion must not be presented as proven campaign growth.

06 / SUCCESS MEASURES

Build and test the foundations.

Successful form delivery, response time and appointment progression first; qualified lead cost and booked work after campaigns have enough data.

Current project direction. Launch status and campaign results will be added after testing and reporting.

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