Give each location a destination.
Custom landing pages supplied the missing conversion point.
- Dedicated page for each of the four locations.
- Local context for the servicing enquiry.
Ultra Tune Perth · Client case study
01 / THE STARTING POINT
Where the work began.
Four Perth franchise locations needed servicing enquiries without their own websites. Corporate brand restrictions also limited the available options.
02 / THE CHALLENGE
Create a conversion point the locations could actually use.
The campaign needed somewhere relevant to send local interest, while staying within franchise requirements.
03 / THE STRATEGY
Build around the service and the location.
We created location-specific landing pages and paired them with social lead generation for logbook servicing.
The strategic logic is straightforward: a specific service gives the customer a reason to respond, while a local destination keeps the next step relevant.
04 / WHAT WE DID
STRATEGY,
IN PRACTICE.
Make the offer specific.
The campaign focused on logbook servicing.
- Targeted social lead generation.
- A clear service rather than a general awareness message.
Connect interest with workshop work.
The enquiry creates an opportunity for a servicing conversation.
- Assess enquiries separately from completed jobs.
- Consider customer value beyond the first service.
05 / THE BUSINESS LOGIC
The entry service opens the conversation.
A useful service offer can start a customer relationship. Its commercial value depends on the workshop converting the enquiry and delivering a good experience.
06 / THE OUTCOME
$8 servicing leads.
The published project records $8 leads across four Perth locations.
2019 results from Sun State Digital’s original Ultra Tune Perth case study. Cost per lead is not cost per completed booking or revenue per customer.
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