Gold Star Bathrooms · Client case study
01 / THE STARTING POINT
Gold Star Bathrooms operates in a considered-purchase market. Homeowners may compare several businesses, review finished work and return more than once before discussing a renovation. A single website visit is only part of that decision.
The commercial brief was consistent appointment opportunities. No historical baseline has been supplied, so this case focuses on the channel strategy and the reported operating results rather than claiming a percentage increase from an unknown starting point.
02 / THE CHALLENGE
The marketing needed to capture people already looking for bathroom renovations and remain visible while they considered the investment. The valuable action was a booked appointment with a potential customer, not simply a visit or an inexpensive click.
03 / THE STRATEGY
Google Ads led acquisition by reaching active search demand. SEO supported discoverability over time, while Meta retargeting brought the business back in front of people who had already shown interest.
This creates a connected sequence: capture attention at the point of need, provide a business people can research and remain familiar during the consideration period. The channels support one another, but they should not all be credited with the same revenue.
04 / WHAT WE DID
Google Ads was the primary acquisition channel. The focus was the business outcome of booked conversations with people searching for bathroom renovation services.
SEO supported the paid programme by helping people find and evaluate the business organically. It gave the broader approach a foundation beyond paid clicks.
Meta retargeting supported the consideration period after a person had already engaged. Familiarity matters when the next step is a substantial home improvement.
05 / THE BUSINESS LOGIC
The reported Google Ads result is 20 booked appointments per week. That is a more useful commercial signal than impressions because it describes opportunities for the team to discuss real projects.
The business also reports approximately $750,000–$900,000 in monthly revenue. This is business context alongside the marketing programme, not a claim that advertising alone generated all revenue or that the revenue represents profit.
06 / THE OUTCOME
Google Ads supplies the reported appointment flow, with SEO and Meta retargeting supporting the wider customer journey. The strategy is organised around meaningful conversations that can become renovation work.
Appointment and approximate monthly revenue figures supplied by Sun State Digital. These are individual client results, not a guarantee or a platform-attributed return on advertising spend.
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